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shermin sathi
Apr 07, 2022
In Welcome to the Forum
But before we get to that, here are three emails b2c brands should send now to get their databases up and running for a successful holiday campaign:1. Re-authorization emails it is difficult for some merchants to accept, but the authorization expires. Subscribers lose interest, find brands they like best, change jobs, move to new cities, abandon their email accounts, there are many reasons why a subscriber would stop interacting with your emails. Because isps consider your subscribers' engagement when making blocking and filtering decisions, and because the holiday season is a devastating time for deliverability issues, we recommend trying to reauthorize subscribers who haven't opened or clicked on any of your emails. In the last 13 or 25 months. Going a little beyond a year or two ensures that you capture activity from seasonal buyers, those who typically only buy once a year. Exactly company mailing list where you draw the line depends on how you manage your email list and how often you email your subscribers. For example, brands that email their subscribers daily may find that they can only tolerate 6 months of subscriber inactivity before their deliverability is seriously threatened. Here is an example of a re-authorization email dell sent earlier this month:<I dell-remission <I while the subject line could have been more explicit and urgent, dell's preview text helped clarify that action was needed. We also love how they made the message of that Reauthorization email relevant to holiday shoppers by saying, "Don't miss out on amazing black friday deals..." this gives subscribers a much more compelling reason to confirm. Their subscription. <I 2. Win-back emails for most brands, having an engaged follower isn't enough. You want subscribers to buy because a subscriber who bought recently is much more likely to buy again. That's where winback emails come in. Their goal isn't to re-engage inactive subscribers; that's the job of re-engagement and re-authorization emails. The purpose of winback emails is to re-engage inactive customers, usually by offering them a great deal to get them to convert. Here's a sample winback email west elm sent earlier this month: compressor-winback-west-elm
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shermin sathi

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