In situations where you know you want an item, it does indeed speed up the buying process. Another thing that Padani does well is that you don't have to register before requesting a quote, unlike many e-commerce stores. Padani category page has calls to action at least The Padani category page has calls to action, at least 3. Display of products that are not for sale It sounds obvious, but it's surprisingly not: display only the products you actually sell. I'm not talking about out-of-stock products (we've covered e-commerce inventory hold issues here). I mean you shouldn't post items that are currently unavailable and never have been (i.e. it's not just a temporary out of stock) . For example, on Padani's website, you can see photos of items that don't even have a product category page. You can't find these colorful flower jewelry anywhere on the site!
Palmiero brand: products shown are fax number list not available Palmiero brand: colorful flower jewelry shown is not available at all Padani probably just thought they were making a pretty page, but didn't realize people were clicking on the product photos in the header. This is why I always encourage e-commerce stores to run usability tests regularly. This is the kind of thing you can find out through even very cheap usability testing, crowdsourced usability testing. Advertising Continue reading below 4. Unclear category labels Suppose you are trying to buy a leash for your dog. Your eyes quickly scan Shopdog Boutique's list of categories, but you see no leash there. You click on Collars and Harnesses because that looks like the closest category to what you are looking for.
Still can't find a leash, or even a link to the category that has leashes. So where are the leashes? Leashes are actually on the category page called On-The-Go. Unless you created the site, it's not at all obvious. Once you figure that out, you can see where the idea came from: the category includes harnesses, LED spotlights, and other types of . However, this labeling makes it more difficult to find the desired product. The problem is that the rest of the categories are organized around product types, not usage scenarios. It is therefore not expected near other labels such as Colliers and Harnesses.