Carry out. Restrictions on the advertising message the framework of the medicine, due to its specialty, is subject to legal restrictions due to its condition. But in addition, it must be subject to the general advertising regime where the advertising message used must: be transmitted in such a way that the advertising nature of the product is evident. Include the denomination of origin, in this case the drug. The instructions for use will appear.
Omit any type of argument where it is stated that the drug has obtained health authorization. What about the rest of the medicines? As we have anticipated previously, the rest of the medicines that do not meet the conditions to use direct advertising in the final whatsapp number list consumer, can also use other forms of communication. In this case, the target audience of the advertising would be pharmaceutical companies, private health companies or public bodies. Historically, the doctor was one of the most relevant targets in marketing and advertising interventions in this sector since they could make prescriptions with certain brands .
However, prescriptions are currently more conditioned and function differently. Today, when a patient makes a medical consultation, the professional prescribes the molecule, that is, the generic of the drug . To purchase the product, you go to a pharmacist, with the staff deciding which brand or laboratory to dispense. Advertising and drugs for this reason, laboratories are the ones that have to establish commercial relationships , especially with pharmacies, since they are the ones that maintain direct contact with the final