The country is talking about consumption upgrades. Consumers' requirements for consumer goods are from "from nothing" to "from good to good", and they are more concerned about the brand awareness, word of mouth, product quality, and ease of use of products.
On e-commerce platforms such as Taobao, Tmall, JD.com, and Vipshop, consumers can visit similar products of different brands and models, and there is a large selection space. Of course, the purpose of purchase is different, and consumers country email list have different expectations and energy for products; for example, the standards for buying a pair of sports shoes are also different.
Online shopping is a large area, and search results pages often display a large number of products. In the face of tens of thousands of products, what consumers can do is to filter by information such as sales volume, price, delivery location, brand, self-operated label, etc.; products with high sales are not necessarily the products that customers need, unfamiliar brands Quality doesn't have to be bad.
For high-value commodities, consumers are more cautious in their selection. Immediately "shopping around without losing money", users become entangled in making shopping decisions and have no idea where to start.
When purchasing certain products (mother and baby products), consumers even need to know the expertise in the field and consult experts in the field to make shopping decisions. For consumers, acquiring knowledge is far more difficult than acquiring information. For example, when buying products such as diapers, strollers, baby clothes, feeding bottles, etc., nursing parents and nursing mothers are required to have certain basic knowledge.
This knowledge is very limited on the product detail page (product main image, short video, product introduction information), and the content of the consumer comment area is uneven, most of the negative comments may be deleted or hidden by the seller, and the densely packed text is very Have little patience to watch.
The point that consumers care about is likely not covered by the product details page and comment area, which means that the feasibility of consumers to form a shopping decision is not high.
In addition, for example, the review page of a Taobao has been revised, and there is an inconspicuous entry of "Normal/Negative" and a label similar to "Unsatisfactory"; its income mainly comes from the entry of merchants, and the platform will not be affected by the high negative reviews of the store. To close the store, otherwise the number of stores will decrease, and the platform revenue will also decrease.
Therefore, the task of acquiring knowledge requires consumers to find as many information channels as possible (recommendations from friends, shopping mall counters, supermarket tellers, Zhihu, Baidu, etc.) to complete. At the same time, in the process of acquiring knowledge, fragmented information requires consumers to filter and spend time to integrate.